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Case Study
Neatspiration
Neatspiration is Australia’s largest natural cleaning products online shop.
Sally, the owner had been working with an SEO company for a couple of years with few results.
She had exclusive distribution of some cult brands, a great social media following and a real passion and knowledge of the industry.
Neatspiration operates in a space that has a number of large competitors selling organic and natural products.
The Strategy
Neatspiration started with a 4 month SEO set up package then continued on with a maintenance package.
In the first 4 months we worked to:
- Understand which products were most profitable for the business
- Included exclusive products
- Keyword research and mapping for top 90 pages
- New title tags and metas for 90 pages
- Improved homepage by deleting slider, reducing image size, delaying pop up
- Drove links by
- PR
- Citation building
- Listing in general directories and ‘green’ directories and sites
- Guest posting
- Improved GMB listing
- Ensured listing is correct
- Taught Sally how to increase number of reviews, add images and posts
In the maintenance package we:
- Continued to work on keyword research and mapping for more pages
- Improved blog posts
- Gave blog post ideas based on keyword research
- Improved internal linking
- Did a competitor analysis to see what was working for top competitors
Achievements
In 6 months
- 106% increase in traffic to the site
- 68% increase in sales via search
- Ranking in top position above Amazon and EBay for exclusive products
- Increased sales in profitable products
