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Case Study

Neatspiration

Neatspiration is Australia’s largest natural cleaning products online shop.

Sally, the owner had been working with an SEO company for a couple of years with few results.

She had exclusive distribution of some cult brands, a great social media following and a real passion and knowledge of the industry.

Neatspiration operates in a space that has a number of large competitors selling organic and natural products.

The Strategy

Neatspiration started with a 4 month SEO set up package then continued on with a maintenance package.

In the first 4 months we worked to:

  • Understand which products were most profitable for the business
  • Included exclusive products
  • Keyword research and mapping for top 90 pages
  • New title tags and metas for 90 pages
  • Improved homepage by deleting slider, reducing image size, delaying pop up
  • Drove links by
    • PR
    • Citation building
    • Listing in general directories and ‘green’ directories and sites
    • Guest posting
  • Improved GMB listing
    • Ensured listing is correct
    • Taught Sally how to increase number of reviews, add images and posts

In the maintenance package we:

  • Continued to work on keyword research and mapping for more pages
  • Improved blog posts
  • Gave blog post ideas based on keyword research
  • Improved internal linking
  • Did a competitor analysis to see what was working for top competitors

Achievements

In 6 months

  • 106% increase in traffic to the site
  • 68% increase in sales via search
  • Ranking in top position above Amazon and EBay for exclusive products
  • Increased sales in profitable products
Search Traffic
Conversion Rate
Top 5 Keywords
Online Leads
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